Viceland

Viceland

Sr. Product Designer

2018

Viceland Redesign

Viceland Redesign

Viceland Redesign

I was responsible for exploring platform specific watching experiences for the VICELAND app on Apple TV, Roku, iOS, Android and web.  

I was responsible for exploring platform specific watching experiences for the VICELAND app on Apple TV, Roku, iOS, Android and web.  

 

I was responsible for exploring platform specific watching experiences for the VICELAND app on Apple TV, Roku, iOS, Android and web.  

 

I was responsible for exploring platform specific watching experiences for the VICELAND app on Apple TV, Roku, iOS, Android and web.  

 

I was responsible for exploring platform specific watching experiences for the VICELAND app on Apple TV, Roku, iOS, Android and web.

Viceland2

Engage users by improving show discovery

Engage users by improving show discovery

Engage users by improving show discovery

I introduced a way for VICELAND to display show trailers to help users discover new shows when they first open the app.

Surface new free content each week

Surface new free content each week

A primary goal for the app was to surface the new free episodes each week for users without a cable subscription. I created a browsing experience for long form content.

A primary goal for the app was to surface the new free episodes each week for users without a cable subscription. I created a browsing experience for long form content.

A primary goal for the app was to surface the new free episodes each week for users without a cable subscription. I created a browsing experience for long form content.

Curated show swimlanes of editors picks

Engage users by improving show discovery

Engage users by improving show discovery

The VICELAND app was a simple A-Z catalog with limited watching capabilities. I introduced curated show collections authored by VICELAND editors that would appeal to the Gen Z demographic.

The VICELAND app was a simple A-Z catalog with limited watching capabilities. I introduced curated show collections authored by VICELAND editors that would appeal to the Gen Z demographic.

Showcase hosts and show personalities

Surface new free content each week

Highlighting the personalities in clips and shows makes VICELAND unique. I pitched integrating show hosts social media accounts, additional swimlanes of related clips, and a profile bio page.

A primary goal for the app was to surface the new free episodes each week for users without a cable subscription. I created a browsing experience for long form content.

A primary goal for the app was to surface the new free episodes each week for users without a cable subscription. I created a browsing experience for long form content.

Drive users to use cable login

Engage users by improving show discovery

Engage users by improving show discovery

In an effort to entice new users to get a cable login, I designed a module that pairs new show discovery with a Find Your Channel CTA to encourage people to watch on cable TV. 

Web -Vice TV

Web - Vice TV

Apple TV App

Apple TV App

Home_Spotlight
Home_Featured
SeriesDisplayPage_ContinueWatching

Roku App

Roku App

iOS_TV_Channel_by_Vice
iOS_NewShows
iOSFreeEpisodes
iOS_NewEpisodes
©2021

EMILY JUNE   ©2018

linkedin
instagram