Viceland

Sr. Product Designer

2018

Viceland Redesign

I was responsible for exploring platform specific watching experiences for the VICELAND app on Apple TV, Roku, iOS, Android and web.

Engage users by improving show discovery

I introduced a way for VICELAND to display show trailers to help users discover new shows when they first open the app.

Surface new free content each week

A primary goal for the app was to surface the new free episodes each week for users without a cable subscription. I created a browsing experience for long form content.

Curated show swimlanes of editors picks

Engage users by improving show discovery

The VICELAND app was a simple A-Z catalog with limited watching capabilities. I introduced curated show collections authored by VICELAND editors that would appeal to the Gen Z demographic.

Showcase hosts and show personalities

Surface new free content each week

Highlighting the personalities in clips and shows makes VICELAND unique. I pitched integrating show hosts social media accounts, additional swimlanes of related clips, and a profile bio page.

A primary goal for the app was to surface the new free episodes each week for users without a cable subscription. I created a browsing experience for long form content.

Drive users to use cable login

Engage users by improving show discovery

In an effort to entice new users to get a cable login, I designed a module that pairs new show discovery with a Find Your Channel CTA to encourage people to watch on cable TV.